Store the customer's residence rate is very low. Reasons - intense music environment, into the store to buy a dress men tend to be more professional, his interest in music is also biased in favor of the traditional, soothing type, when the hear the sound very large and intense music, as good as their "noise". Plus water, in the role of external forces, the clay of the cufflinks can be made into any shape. Therefore, the only way is to "flee" horrible "place. I arranged to reduce the decibel level of music, and replace the soothing light music and found that the expression of the customer in the shop more relaxed pace slowed browse products to the shopping guide for products, not when ... At this point, the customer into the store rate and residence rates improved significantly.
Personnel services is an important factor affecting the customer shopping, fashion marketing with particular emphasis on aspects. Sometimes, products already in place, but just can not get customers to use the recognition of the "RMB", the lack of "paid off" - service. The external force is removed, the cufflinks can maintain the shape. A brand counters shopping guide, for example: clothing to sell to the customer smoothly through the browser, try on stage. Customer two sets of clothing, showing the willingness to want to buy the mall and come up with the VIP card, the last inquiry to: "if the VIP card discount for each purchase?" Shopping guide nonchalantly replied: I am not quite clear, I was a factory, does not belong to the mall! "this response is clearly an" idiot "- any brand, as long as the shopping channel sales, mall unified service specifications.
The mall VIP card, then the customer should have to enjoy the VIP convention services, unless special circumstances (brand must also be informed in advance the customer). Naturally, the customer shopping guide indifferent attitude of reverse psychology - "if you do not care if I buy your products, and not even the mall shall not know the brand is authentic? Whether the quality of protection? Contraction of the cufflinks is divided into the drying shrinkage and firing shrinkage. If you bought a what the problem may not solve the well, or look and see! "because the service is not in place to many customers shut out of the actual case, be careful! Shopping guide the negative emotional desire to strangle the customer shopping in the store! Cuff links garment when customers today, more and more widely the range of choice and purchase of psychology becomes more mature, not only for the product to be repeated evaluative judgments, has also become one of the important indicators of the judgment in the purchase process of psychological experience.
The process of the service need to be accounted for in the customer point of view, respect-based provision of services, details and humane. The nature of the grass is always greener people, as the saying goes: "a woman's wardrobe, always less clothes," said the sustainability of the strong desire of the women's clothing needs and cufflinks. Similarly, men also have the grass is always greener nature, only the relative performance of women in the clothing cufflinks to be convergence. The former means that during the drying process, the water evaporated and the volume is shrinking to smaller and smaller cufflinks. The apparel industry has been present in the needs of society, change is just a different brand of clothing life and death.
So, the customer acceptance of new products, what law? Customers of new product quality, performance, price, use effect to varying degrees of mental doubts, worry about the buying behavior have a negative risk, such as: the effect of wearing ugly can not guarantee product quality, low price of other brands of similar products and so on. The later cufflinks are the phenomenon that in the firing process. Therefore, customer acceptance of new products to its psychological doubt continue to do trade-offs: the product wearing Lenovo, if the desired results were not good enough, while clothing prices, risks, disadvantages of large interest, then the customer is on will immediately give up the attempt of the new product; If the expected estimate the effect of satisfaction relative to buy a small risk, that is, more good than harm, then the customer desire to try new products.
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