Chinese companies this will be very difficult to look its back. In addition, the domestic the cufflinks industry practitioners generally lack the necessary professional training, do not have the ability to compete with the international cufflinks jewelry industry. general of cufflinks operators understanding of the modern market economy is still in a relatively low level often quick success and lack of grasp of market trends and develop the strategic vision of the developed markets; information awareness and access to information means to keep up with the times and changes in the market ... These are also hindered the development of enterprises of domestic cufflinks Mishap of the downturn, Chinese companies face aggressive foreign giants, living in the Mainland of China, gold cufflinks jewelry industry around such a large market, to face foreign competitors compete, how to deal with? A rich and powerful man at the same time understand some art clearly has a good taste to the cufflinks.
At present, China cufflinks jewelry processing about tens of thousands of enterprises, the vast majority were distributed operations are simple processing enterprises, there is no scale effect, while cufflinks joint venture, the majority of small-scale projects for the introduction of Hong Kong and Taiwan investment, the lack of impact of the global development of large and medium-sized project. One pair of cuff links filled with modern and designing features is undoubtedly the perfect embodiment. Under the dispersion of the scale, after the production process is also very off the product design is still in the primary order? Column Editor treasure Geng,? E-mail segment, and more use of foreign models Lord, have not formed their own style, has seriously affected the international competitiveness of the products.
Although China is a big country to produce pearls, the annual output of thousands of tons, while annual exports of only 5,000 to $ 60,000,000 compared with Japan a year produced less than 10 tons of pearl, pearl quality and high level of processing, with exports of more than $ 1 billion. scale dispersion process under the backward also created in recent years cufflinks jewelry exports, gold jewelry exports have accounted for 60% to Fan (mainly Hong Kong in Shenzhen, Rhu processing), cufflinks jewelry exports accounted for only 40% or less, so that China's annual export processing cufflinks jewelry is only hundreds of millions of dollars. Among the mens cufflinks of ACME, there are many similar products available. with the most populous country, India the same year exports about billions of dollars, the gap is very big on brand building, China's cufflinks industry in business.
Brand awareness is extremely weak, resulting in the domestic market, cuff links commodity to only a handful of their own brand. merchants in the business to focus on the top of the discount let promotion, do not attach importance to promote the brand, but to focus on promotional merchandise, this is the important issue the cufflinks operators of domestic need for improvement in marketing, our cufflinks enterprise marketing management concept in general is relatively backward, do not pay attention to the cultivation of the corporate image, the prevalence of the phenomenon of low-priced auctions and other mutual cut-throat competition; at the same time, the marketing aspect is generally weak, by financial strength, business size restrictions, without a clear business strategy. Mostly the china jewelry are from the Frank Lloyd Wright, Rod Dyer, Young Se Kim.
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