Cufflinks shop, regardless of size

To our knowledge, a variety of purchasing channels, purchase directly from manufacturers, and purchase from the design company to the wholesale market, wholesale chain operations from headquarters sent me. Costs from manufacturers, because manufacturers do not design capabilities, product processing and to map processing, the product will be slightly out of date than the market.
Purchase from the design company will have a little higher, but can guarantee the freshness of the goods. Getting goods in the wholesale market prices in accordance with general principles, leaving 50 percent of the space to the operators. Therefore, after examining the cufflinks the consumers want to buy, you should ask the sales staff the only certificate of authenticity.  Through investigation in the wholesale market of the lotus pond, we decided to choose a more familiar supplier the retail purchase bid was the lowest half, which gives us a sufficient profit margins, but also reduces operational risks. Preliminary estimates of the first time, funding for 3000 by four members of our company equally.
Cufflinks shop, regardless of size, will have their own survival, the difficulty is not how to run, but how to get started, the failure of many cufflinks entrepreneurs fail can not circumvent the opening of risk; Location of the risk of failure: cufflinks store, site selection is the largest risk, many entrepreneurs have not done a storefront business, the basic site will not inevitably lead to major mistakes, the location errors is irreparable , and unchangeable; the risk of the first picking: A 30 square cufflinks shop, the first phase of picking to achieve about forty or fifty thousand, the area of as much as seven or eight million. You go to negotiate the price of the cufflinks on the basis of certificate.
There are thousands of varieties, facing the market, dozens of thousands of products, how to choose a reasonable variety, how can we ensure that you choose the goods can be recognized by consumers? Self-selected goods sell how to do?