Friday, August 3, 2012

The cufflinks focus on elements of fashion


In contrast, an annual output of 8 tons of Tahitian pearl cufflinks even higher output value than China. According to Han Xiufen, when people buy jewelry or cufflinks, there are three general states of mind. A serious discrepancy in the quality and quantity, the quality of pearl cufflinks in China and international market requirements there are a certain distance. Such as Chinese pearl cufflinks aquaculture production of more than 8mm pearl cufflinks, in the short term is difficult to meet the needs of the international market.
Pearl production of jewelry-grade pearl cufflinks production, resulting in a lower value of pearl cufflinks industry as a whole. In the past decade, the export volume of China's pearl cuff links has increased by 20 times the average price was down 9 percent, coupled with a lack of technical innovation, Chinese pearl cufflinks have been reduced to a low-grade beads synonymous. The industry should take the following four points. The cufflinks focus on elements of fashion. Hao held a challenge other jewelry cufflinks, pearl cufflinks industry must be respected cultural symbol of the pearl cufflinks. Rely on respected pearl cufflinks immaculate and full of vitality and cultural symbols, pearl cufflinks products in order to successfully challenge other jewelery products.
 The first challenge of diamond cufflinks, to arouse public awareness of pearl cufflinks. Shape crafted diamond and platinum cufflinks by the advertising industry gives a constancy, elegant culture of quality and content, and wealth preservation and value-added "of the function, beads drilled dispute, the diamond as China pearl cufflinks "competitors" will greatly attract the eyes of the majority of consumers will eventually re-arouse the awareness of consumers on the Chinese pearl cufflinks, create a new jewelry consumer attitudes. The second is the challenge of gold cuff links, "tastes" to promote the consumption of pearl cufflinks. The pursuit of innovative and unique styles and personalized design to show their personality and preferences by the cufflinks.
In the consumption structure of Chinese jewelry, gold consumption. Gold cufflinks total number of flashy temperament, was denounced as a "conventional", and gold production is relatively high, price volatility is also a larger store of value than other gemstones or diamonds.

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