Friday, August 3, 2012

Mid-pearl cuff links and jewelry market

It is best to buy the mens cufflinks in big shopping malls so as not to be taken as a fool. Particularly in the design concept, the lack of pearl cufflinks and precious metal configuration, the large space with small lines of "combination of advanced product design thinking. The consequences of the technological level of China around the pearl cufflinks inlaid jewelry, style design, the price level and so very close to, the lack of high-end products. From the brand recognition point of view, most consumers do not utter a pearl brand. In Beijing, for example, more than 100 pearl cuff links jewelry shop, Most of the goods sold with the brand. Even some of the more powerful of pearl cufflinks and jewelry enterprises, lack of internationally renowned brands. Many people want to buy new cufflinks to dress more beautiful.
 Chinese pearl cufflinks industry weak and powerless in the upscale market, fierce competition in the middle and low market. Chinese pearl cufflinks and jewelery industry is high, medium and low-end market structured. About 10% of the pearl cufflinks market of high-end market (luxury), basically the world's leading multinational companies carved up. Mid-pearl cuff links and jewelry market accounted for about 40 percent of China's pearl cufflinks market growth potential customer. And men after a year’s hard work also want to get a new pair of mens cufflinks to show a new image. Large number of Chinese enterprises in a market of about 50% market share of low-grade pearl cufflinks.
These enterprises are mostly small and scattered throughout the country, almost all brands. Several large pearl cuff links and jewelry company is generally concentrated in the middle and low market, considerable strength, leading to middle and low levels of pearl cufflinks the most intense competition in the market. However, how to select the desirable jewelry or cufflinks? pearl cufflinks low price of pearl cufflinks industry sales accounted for a small proportion of the Chinese jewelery consumption structure. 2007 Chinese pearl cufflinks and its cufflinks annual sales of approximately five billion yuan, accounting for only about 3% of the total Chinese jewelery consumption in 2007.
Chinese pearl cufflinks and cufflinks smaller proportion of sales of jewelery consumption is: compared to the high value of gold, platinum, diamonds, precious stones and their cufflinks, lower the average price of pearl cufflinks, such as the 2007 the price of gold jewelry (including processing fees), 269 million yuan / ton in 2007, the average export price of pearl cufflinks $ 265,400 / ton, 1.8153 million yuan / ton, the price difference between the about 150 times. Jewelry class production of pearl cufflinks, pearl cufflinks industry sales accounted for a small proportion of sales of pearl cufflinks in the world. For this purpose, the reporter asked Tianjin National Gem Testing Center registered appraiser Han Xiufen to give you guidance about the cufflinks. 

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